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by Julie Hood

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Writer-Reminders

Sept 8, 2003 - The Perfect Press Release
Volume 2, Issue 31

    
The weekly ezine with a road map for sidetracked writers.

"Be better writers today than we were yesterday."

Hello, gang!

Thought for the Week - Back to...

Back to school always triggers thoughts of Back to Work for me. Something about the cooler weather, the trees changing and the inexpensive office supplies makes me ready to jump onto the keyboard.

Of course, we have six people in my immediate family who have birthdays in the next six weeks so instead of organizing my office, I'm organizing party games and birthday cakes. 

But that's the best part about working from home and for yourself. When your personal life needs extra time, you can take it without getting permission from the boss. I know many of you are working to make the leap to full-time writing, and today's notes may help... press releases are one of the easiest and best ways to start writing for businesses. 


I recently had fun chatting with Michael Knowles of WriteThinking.net. If you are considering business or technical writing, be sure to check out his site at
http://www.writethinking.net, or you can see our interview and his review.


As the anniversary of September 11th rolls around this week, I'd like to repeat last year's virtual "Moment of Silence" to remember those who lost their lives, and the friends and family who must go on without their loved ones. 








I heard the best advice from our priest who is trained to work with trauma victims. He suggested we should "be patient with everyone around you," since the most difficult time often isn't when the traumatic event occurs but later as the reality sinks in and the anniversaries roll around. 

Let's be patient this week,


Julie
julie@organizedwriter.com

    

P.S.  "This week, I had the pleasure of reading The Organized Writer and interviewing author Julie Hood. This is a book no writer should be without....
-- Michael Knowles, http://www.WriteThinking.net

Read more from our chat and his review....

or you can read more reviews or buy the ebook from Booklocker.com. 
  

September Reminders
Don't forget... 3rd quarter estimated taxes due September 15th.

You can get a short overview or  more information on self-employment taxes 
in IRS publication 505.

The recent tax cuts may affect your self-employment taxes. You may 
need to adjust your September and January 2004 payments.

The Perfect Press Release

Whether you are promoting your book or your clients, writing the perfect press release can really boost your exposure. Press releases are also good business writing projects because they are necessary for your clients, easy to finish projects, and give them residual benefits (publicity and more customers!).

The Basics:

Make sure you know the format. To look professional, your release needs a very specific format. Here is a fill-in-the-blank sample:
http://www.prweb.com/pressreleasetips.php#template

Your Content:

Make sure your content is newsworthy. Here is a good article from PRWeb.com with tips on content:
http://www.prweb.com/pressreleasetips.php

Your Distribution:

The more you can target the release to interested parties, the better luck you will have with your publicity. I've also noticed with our releases that email releases get better response. Maybe the copy-and-paste factor helps!

I've collected a database of local media outlets. The bigger your database, the better you can target your releases for your clients.

Here is a link to newspapers, radio/TV, and magazine sources, including some international ones:
http://newslink.org/

One last tip, take a few minutes to read through some recent releases to get your mind ready to write a press release. Here are some links to get you started:

http://www.prnewswire.com/news/
http://www.prweb.com


Press Releases for Book Marketing

If you are writing a press release for a book, check out 
http://www.bookflash.com/nreleases.html

Notice how some of the releases simply announce a new book, while others give some sort of information or answers to a common problem and then mention the book. 

Dan Poynter did this with his book, The Older Cat. Check out his news release at
http://www.oldercat.com/NR-LivingLonger.html


New Market Guides for Freelancers

Moira Allen of Writing-World.com has just announced some new market guides. To help jump start interest, she is offering a special price. Everything I've ever read by Moira has been top-notch, so I know these guides will be outstanding. I ordered mine (you can get six for only $12.50)... if you're interested, you can find out more at

http://www.writing-world.com/guides/order.shtml

 

Like Organized Writer.com?  You'll love the book..... 


Check out the latest review of The Organized Writer, by Betty Winslow at AbsoluteWrite.com:

"With intriguing chapters...and an appendix of 25 ready-to-use forms, this book is exactly what disorganized writers need to pull themselves out of the pit of disorganization they have fallen into."

Read more from AbsoluteWrite.comThanks Betty!

Get your copy today (instant download, no shipping):

PRINTABLE CHECKLIST 
Click HERE for a separate screen for printing.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
PRINTABLE CHECKLIST
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

DRAW daily (Declutter-Read-Assess-Write)
What is this? 

M T W T F S S
_ _ _ _ _ _ _ 1. Declutter (only 5 minutes)
_ _ _ _ _ _ _ 2. Read (only 5 minutes)
_ _ _ _ _ _ _ 3. Assess (30 seconds to 5 minutes)
_ _ _ _ _ _ _ 4. Write (at least 5 minutes)


Weekly Checklist

For freelance writers: Use this weekly checklist to find, write and send a query every week of 2003!

Monday
__ Make notes on a new idea.


Tuesday: Accounting Day
__ Post your accounting records.
__ Pay bills.
__ Follow up on outstanding invoices and queries.


Wednesday
__ Find a new market using links below.


Thursday: Errand Day
__ Make copies.
__ Return books to library.
__ Make deposit at bank.


Friday
__ Finish query and submit.
__ Match your query to the market.


Saturday Weekly Review
__ How was this week?
__ What's up next week?
__ Review your Projects list in your planner and check the
status.
__ Jot the next action steps for your projects on next week's
calendar.
__ Backup your computer files.
__ Virus scan your computer.


Sunday
__ Relax and enjoy!
__ Do something fun today!

JOB/MARKET LINKS 

Organized Writer's Guideline Database
Absolute Write's Market Archives
Writer's Weekly Jobs
Writing-World.com guidelines
Writing-World.com writers wanted
Funds for Writers - Jobs and Markets
Paying Markets List
Freelance Job Bank 
Writer's Write Writer's Guideline Directory
Writer's Digest - Market of the Day
Writer's Market.com (subscription only)

Writer Gazette Job Board 
Writer Gazette Call for Submissions
Sell Writing Online
Writer's Crossing

 

Thanks for visiting Writer-Reminders! If you have comments,
success stories, or suggestions, reply to this message or e-mail
me at :julie@writer-reminders.com

- Julie


Writer-Reminders.com: reminders for all writers who want
more time to write. http://Writer-Reminders.com

OrganizedWriter.com: tips and tools for your writing
business. http://OrganizedWriter.com
 


THE FINE PRINT

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Copyright 2002-2003 Finally Organized LLC. All rights reserved worldwide. This newsletter is provided with the understanding that the author is not engaged in rendering legal, accounting or other professional services. If legal or other expert assistance is required, the services of a competent professional should be sought.

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Writer-Reminders and OrganizedWriter.com do not guarantee, approve or endorse the information or products available at these sites, nor does a link indicate any association with or endorsement by the linked site to Writer-Reminders and
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Welcome New Subscribers!

Welcome! In January we did the 30-day WOW challenge to become a Wildly Organized Writer! You can start at the beginning with this link.

This 30-day plan includes links to my ebook, The Organized Writer: 30 Days to More Time, More Money, and Less Frustration. You can buy it for only $14.95 (instant download, no shipping) at Booklocker.com.

2003 Calendar

I put together a writer's calendar for you. It has inspirational quotes, my monthly routines, and places to record your monthly writing goals. 

Print it here and please send it to all your writing friends and discussion groups to help spread the word about OrganizedWriter.com.

 

 

 

 

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