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REVIEW - Ready, Aim, Specialize!  
Create Your Own Writing Specialty and Make More Money

February, 2003

by Kelly James-Enger

If youíre a freelancer, do you specialize? You should.

A new book tells you how. In Ready, Aim, Specialize! Create Your Own Writing Specialty and Make More Money, author Kelly James-Enger shares the details, resources, and secrets about the top ten freelancing specialties today: 
health, business and finance, parenting, travel, essays, diet, nutrition and food, technology, fitness and sports, profiles and features, and home and garden.

If youíre not sure which area is for you, just read the first chapter. A simple exercise tells you where to focus. 

In "Tales from the Front," James-Enger interviewed over 50 successful freelancers from every discipline for their tips and success stories. For example, in chapter eight, writer W. Eric Martin explains how to accurately cover the constantly changing field of technology.

Each market chapter also includes the nuts and bolts on how to crack a market and a large list of resources specific to the specialty. If youíve ever wondered where business writers find their experts, check out chapter seven. Should travel writers take complimentary trips from travel agencies? Read what the specialists think in chapter 10.

The book explains why you should specialize, tricks of the freelancing trade, and a case study of James-Engerís experience with Shape magazine. 

I recommend this book for every freelancer trying to make a living writing.  Why? First, because the author is a freelancer with a six-figure income, she knows what it takes to thrive.  In addition, this book leads you step-by-step from everyday generalist to successful specialist. 

To buy Ready, Aim, Specialize! Create Your Own Writing Specialty and Make More Money, visit or the author's web site at

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